A wrapped gift box always brings a feeling of excitement mixed with curiosity. Our client "NEWKID" a fashion related firm, wanted their logo to radiate that feeling of freshness and creativeness. The N from New in "NEWKID" become a gift box and a gift box is never fresh without a wrapper, so the kid in the block become one, and to give him that demure look we modified K into a heart like a figure " to say I am modest by heart". Now the logo speaks, to open it up and get ready to be