What they do: LAVA is a Malt Whisky brand.
Location: California, USA
It is mysterious more than it is scary.
This brand concept can literally and non literally can be connected with the name. Ingredients to make the whiskey is coming from volcanic soils which make them an epitome of quality and bit prime.
Same time it denotes the ambiguous flavor it can present. The icon and the branding theme needs to conduct the vibe the name creates.
To usher it, we need to make something more than an icon, when someone sees this product if we can steer the same feeling we are trying to conduct, then we can call it as a good branding. This is what we did, please have a stroll.